Training categories Archives: Weeksessions

Best and Slow sellers

 

The main goals is to learn how sell slow sellers by looking at the reason why something is not moving. make their weakness a strong suit and  make them sell better.


GOAL
Every Ambassador should know what the slow seller are within the collection and know why that aren’t selling good. The Ambassadors should be able to sell these garments by emphasizing the positive features. The Ambassadors should be able to identify the reasons why the garment might not sell.


HOW
Choose a slow seller from the collection. Show the item to your Ambassadors and try to find out together why this item be a slow seller. think of: price, Quality, Color, Fit, Position in the store?  Then ask the stylists what could be done to make this item sell better by using the reasons defined:
– do you need to give more advice about the quality? If so write it down would the advice should be
– If the garment is hard to style make sets with the garment or try to find out how the garment can be worn and combined.
– Is the garment hard to spot in the store? Discuss how the visual merchandise could help while staying in line with the updates.


DO
Read all the steps and collect what you need. Prepare pens and a large piece of paper.

  • Give a short introduction to the team and explain the goals.
  • Introduce the garments you have found are slow seller. Discuss the garments with the
  • Ambassadors and write down on the paper why the slow seller aren’t selling and how it could be done better.

RECAP
Summaries the session and the goal of the exercise to identify factors that have effect in the selling of a specific item and find ways to turn them into well selling items.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
Choose more items and let the Ambassadors present their idea’s to the group 


FOLLOW UP
Be aware of the slowsellers so you can grap them more often when you give advice and turn them into selling items. 


 

Product heritage

WEEKGOALS

The goal of the session is to learn the background knowledge of different articles. This knowledge is important to show your fashionskill and knowledge in your conversations with the customer. This type of knowledge is usefull to give information about the iltems.

This is a two day session which is ment to be repeated with different items during the week. 

  • At the end the Ambassadors will know the backgorund and heritage of a certain product
  • The  Ambassadors will know the specific terms that belong with the item
  • The Ambassador will be able to use this knowledge in their conversation with the customer

GOAL
This session is an introduction of the week. This session wil allow the ambassadors to learn the background information of a specific item.
let the team know in advance about this morningsession and what information they should find about what item.

HOW
You and the team will sit in an circle on the shopfloor. You will get the item you want to talk about today. You as well as the Ambassadors have done all the research about the product. Let the Ambassadors share their story. fill in the gaps and make one complete story.


DO

  • Give a short introduction to the team and explain the goals.
  • Make sure you have pens and paper to write down the important keywords.
  • Sit down in a circle and go around till everyone has their turn sharing their information.
  • You fill in the gaps with the information from the document PRODUCT HERITAGE and make the story complete.

RECAP
Let the Ambassadors summerize the morningsession. Read the keywords from the paper.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
Read the document PRODUCT HERITAGE.  Make sure the Ambassadors are aware of the reasarch they have to do in advance. 


FOLLOW UP
Hang the paper in sight  listen to your Ambassadors if they are using the additional product info on the shop floor. 



GOAL

This excersise is about getting to know the charateristics that come with the treated product yesterday. Let Ambassadors learn the right terminoligy for the right detailing and characteristics.


HOW
Make cards with the names of the characteristics. Place the names in a pile. Take a card one by one of the pile and place the term at the right place in the item. Do this together. Which every card being placed explain the term ot the Ambassadors.

DO

  • Give a short introduction to the team and explain the goals.
  • The let the Ambassadors pick the cards form the pile and let them place it on the right spot.
  • When the card is placed. Check if it’s right. (give a compliment) and then explain why it’s cold that way or how its made.
  • Repeat until the all the cards are discussed.

RECAP
Summerize the morning session. Explain the value of the topic and evaluatue. Talk about how to intergrate this in to a conversation.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
Refresh: Do a battle make two groups and let them make place the post its. See who has the most right.
Advanced: let the AMbassadors make the post it’s


FOLLOW UP
Hang the paper in sight  listen to your Ambassadors if they are using the additional product info on the shop floor. 

Techniques

Goal
This session is about learning the techniques used for different items in the collections and the right names.  (Repeat this session with different products to get to know those techniques one by one and be able to explain them to the customer.)


HOW
Read the DICTIONARIES  then choose an item. Then look at it from the inside and out. Try to find out what happend with the item and how you think the item is made. Then tell them the full story on how it’s made. And share the importance of sharing this with the customer. This additional information is what makes the brand.


DO
Read all the steps and collect what you need.

  • Have a pen and paper ready to make sure the Ambassadors can take notes.
  • Give a short introduction to the team and explain the goals.
  • Go trough a selection of items together and tell then the technique behind the chosen items.
  • Answer all the questions from the Ambassadors.

RECAP
Summarize the session and the goal of the excersise to learn all the additional information and knowledge of the collections and items in the collection.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
Make sure all the items  are discussed. This way the ambassadors will have all the knowledge.
Let the Ambassadors make notes. 


FOLLOW UP
Listen if the Ambassadors use the additional information on the shopfloor. Give them pointers on how to best integrate this in their conversation

Advice

This is a cylcle of morning sessions within the theme advice. These are a few options and suggestions to offer to the Ammbassdors to use on the shopfloor. This Topic is one of the important steps were the skills come together and where the knowledge is used to advice the customers. Always try to give examples to the Ambassadors on how to implement the knowledge on the shopfloor. 
GOALSThe goal of these sessions is for the Ambassadors, to give advice to the customers in the most postive way and for the customers to feel at ease and trusted in your hands.
  • At the end of the week all ambassadors will be able to to advice different alternatives based on bodyfigure, fabric and color
  • Every Ambassador is able to offer and suggest accesooires to personalize an outfit.
  • Every Ambassador is able to change an otfit by changing details
  • At the end of the week every ambassador is able to offer service and quality advice to customers


SESSION #1

GOAL
How to style a garment by changing the size or making styling adjustments. You can change the character of a garment by making small changes.  Discover the posiblities within the collection.


HOW
Two stylits with the same size will try  on the same garment in differnt sizes. By wearing the same item you can clearly see the differnce in their looks.. (This is not only good for this excersise but also good for trying on new collection) The other Ambassadors will analyse and describe the looks. What happens with the size bigger? How is the fit? What would add to this item? What effect does it have on the look and feel of the oufir? Pick out several garments and discuss these ass well.


DO
Read all the steps and collect what you need. Pick out the differnent garments and sizes that you want described. Look at the document FITS MEN and FITS WOMAN / KEYWORDS.

  • Give a short introduction to the team and explain the goals.
  • Pick out two ambassadors who will try on the garments.
  • The other Ambassadors will analyse, describe and take notes. (focus on the difference between looks)
  • Ask Questions like: What is the difference, how would you describe the look? How would you finish the look?

RECAP
Summarize the morning session what went well and what didn’t. Explain the value and importance of giving a complete advice to the customer.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
practical : Pick out a productgroup or specific garments you would like to focus on.
Advanced: Pick two ambassadors with differnt bodytypes and aslo discuss bodytype.
Try on differnent sizes and fits on yourself so you can advice customers form personal experience. 


FOLLOW UP
Listen how the Ambassadors give advise. Is it complete. Try to guide them to make it complete of give a complement if they do. Give the customer insight in what the options are with a peace of clotching.


SESSION #2

GOAL
The main goal of this excercises is to offer different alternatives to the customer based on fit, color, fabris and so on.


HOW
Think of a case study, (a young woman walk is the store ans is looking for a specifec shirt (on a specific pants) She has a dinerparty. The item she wants is not in her size.) Find an image online to match your story or do a roll play in store. Choose one item the customer has picked out herself.

DO
Prepare the items  you want to eb discused in advance.

  • Give a short introduction to the team and explain the goals.
  • Then let the Ambassadors look for alternatives for the item that has already been picked. Let them think about why they have picked that specific item and the alternative. Ask the quesstions why this alternative? Why is this the best choice? What are the similarities and differences between the garments.
  • Answer all the questions of the ambassadors

RECAP
Summarise the morning session what went well and what didn’t. Wich alternatives worked best and why? What alternatives could have been chosen and why?

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
Did the team get it or should things be repeated? Start with these reflections the next morning.


TIPS
Do not only look at the fit, color, price and fabric but also the bodytype.


FOLLOW UP
Show skill by offering the alternatives and knowledge to the customer and this will increase customer experience. 



SESSION #3

GOAL
To round of and personalize an outfit with asseccoires and detailing.


HOW
Study the accessoires you have in store you will use them to round off the outfit. Explain the use of accessoires and detailing in an outfit. Make groups and let the ambassadors describe their own outfit, also ask why he chose to wear it today. Then let the other ambassadors make the outfit more complete. with adding something like accessoires or detailing. (opening a shirt, or closing one, rolling the cuffs, tucking in a shirt) discuss what happend to the outfit and and if it has been approved. Then repeat the steps with the other Ambassadors.


DO

  • Explain the goal and prepare the steps.
  • Start with the first Ambassador.
  • Change the oufit of the first Ambassador bij adding accessoires and detailing.
  • Then evaluate the alternative.
  • Repeat the steps with the rest of the Ambassadors.

RECAP
Summarise the morning session what went well and what didn’t. Explain the value and importance of using terminology within the team and to the customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Start with these reflections the next morning.


TIPS
Let the Ambassadors  use keywords and at least three terms to make the story complete. 


FOLLOW UP
Try to make every outfit fit the customer nog only his wishes put his personality. So give personal feedback about outfits, detailing and rounding off with accessoires. 


Alternatives

Alternatives can be based on different factors. An alternative to a certain garment does not necessarily mean that it has to look exactly the same. Price, fabric or fit can also be factors that could make a great alternative. By asking questions about the customers wishes and needs you will be able to offer good alternatives.

GOAL
Unfortunately sometimes you have to disappoint customers with not having the right size for them in the stock room. or not having the exact article they are looking for. Take this opportunity to change this into something positive by offering alternatives.


HOW
The ambassadors will receive one garment each. The goal is to find three alternatives to this item. Each alternative should be based on a different factor of the first item. such as: price, style, fit, color, fabric, print etc. The ambassadors have 5 minutes to find the alternative and present their findings.


DO
Read all the steps and collect the garments you need.Give a short introduction to the team and explain the goals. Explain the theory behind finding the right alternative based on different factors.  (Check the factsheet attached to this morning session named ALTERNATIVES)

  • Give every ambassador an garment. Then let them find the three alternatives.
  •  let each ambassador presents their alternatives by explaining why this is a good alternative for the garment they received.

RECAP
Summarise the session and emphasize how important it it to offer an alternative to the customer and the try to find the right one by asking questions.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
This is also a good session for the sales period.
advanced: turn it into a role-play learn to ask the right questions to find a good alternative.


FOLLOW UP
Hang the factsheet in sight. Practice on quiet moments. Listen and watch is the morning session is applied on the floor if not give tips. 



Asking the right question

basic level

WEEKGOALS 

Knowing how to ask the right questions to the customers gives you a head start with giving the right advice and sharing the right knowlegde with the customer. We use open ended questions so the customer can give you a lot of informtation at once. Also active listening is a important part of that.

  • Knowing what different types of questions there are.
  • The Ambassadors know how to use the questions in a conversation with the customer in the most effective way. Also by implementing active listening, summerizeing and to keep asking the right questions.
  •  At the end of the week the Ambassadors know how to quickly bend the awnsers and wishes of the

customer into an direct advice.


SESSION #1 (checking knowledge)

GOAL
Checking if the Ambassadors know what open ended and closed questions are.
In this excersise you will also practice how to summerize and on the basis of that to keep questioning.


HOW
Check the knowledge in a fun and playfull way playing the game ‘ What am I’ Grap post-its for everybody. All the Ambassadors can write down a item on the post-it. The person sitting next to you should stick the post-it to it’s forehead. By using questions you will find out what item you are. Try to only use closed questions. (don’t take notes)


DO

  • Read all the steps and collect what you need.
  • Sit in an circle and let the Ambassadors write down the items on the post-its and stick them to the foreheads of the person sitting next to you.
  • Start with asking questions each take a turn. Keep repeating this until everybody know what item he/she is.

RECAP
Summarize the morning session what went well and what didn’t. Explain the goal of asking open ended and closed questions. Give the example of not getting very far with closed questions but just getting confirmation.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
If there is time left do jit once more with open ended questions. Show the difference  between the two. 


FOLLOW UP
Let the Ambassadors practice using open ended and closed questions on the shop floor. They should learn how to use them in a conversation to keep ot going and to make it natural. 


SESSION #2 (giving information)

GOAL
It’s important to give information and to show the effect is of open ended and closed questions.


HOW
Read the document ASKING THE RIGHT QUESTION. Prepare a few questions by forehand so the team can interview each other. This is to test the effect of the questions. And to see if the Ambassadors have been active listenig.  After the inerview let the Ambassadros summerize the morningsession and see what effect it had on them.

DO
Give a short introduction to the team and explain the goals. Give everyone the questions you prepared and start the interviews.

  • After a few minutes take the time to discuss the interviews and how the  questions had effect on the awnsers the Ambassadors gave.
  • Did they remember everything that the Ambassador has said?
  • Round off the morning session and go the recap.

RECAP
Let the Ambassadors summarize the morning session what went well and what didn’t. What effect do the qustions have and what was you goal?

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better?


TIPS
Advanced: let the Ambassadors make the interview themselfs. The Ambassador shoul be able to use the funneling technique 


FOLLOW UP
Advise to read the documents ASKING THE RIGHT QUESTION. And practice this in every conversation with the customer now the have experienced the effect of it. 



SESSION #3 ( giving information)

GOAL
This session focuses on being able to use the questions to understand your customers needs. This could be the scenario when a customer comes into the store with something in mind. This isn’t always straight forward, and in store we often need to dig a lottle deeper. Practicing this skill will help smooth the different typs of questions to use when.


HOW
The Ambassadors have to find the hidden object. The group is given a theme. (For example you favorite food, of city to visit, type of house.) In pairs the Ambassadors need to find out what the object or item is by only asking questions. How long does it take to find out what it is?

DO

  • Give a short introduction to the team and explain the goals.
  • Introduce the theme, and make pairs.
  • The ambassadors will take turns in asking the questions and find out what the object is. (2 min each)
  • Round of an summerize, take the time for the recap because this is the most important part of the session

RECAP
Summarize the morning session what went well and what didn’t. were different questions used? did that work? what type worked best? Explaint he importance of using differtent types of questions and the effect.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Start with these reflections the next morning.


TIPS
Advanced: Don’t let the group know the theme
Refresh: Change the subjet to actual in store situations.


FOLLOW UP
Listen if the questions are beeing used if not help the Ambassadors in the conversation to find out the needs of the customer. Give examples, tips and comliments.



SESSION #4  (testing knowledge )

GOAL
For this session we focus on the specific questions asked on the shop floor. To create the self confidence and understand when taking initiative is an imporatant part in making contact with the customer.


HOW
Think of a case study that is realistic for an event around the fitting rooms. Have a roll play, Choose one of the Ambassadors that will preform the roll play with you and another  ambassador should observe. You act as a customer and the chosen Ambassador is working in the sotre, You will come out of the fitting room ‘wearing’ an item/ items and the  ambassador should ask questions.

DO
Read all the steps and get the items you need. Prepare the information by forehand and prepare for questions.

  • Give a short introduction to the team and explain the goals. Do one roll play. After the rollplay start the discussion. answer these questions.
  • Did the  ambassador dare to make eye contact?
  • Did he or she look confident?
  • How did the customer react?
  • Were you able to answser the questions?
  • Did the Ambassador dare to ask questions
  • Did he she offer good advice to the customer.
  • Did he /she offer any alternatives?
  • Did he/she dare to share knowledge?
  • Do you think the customer find what he/she was looking for?
  • Could the  ambassador have done more to help the customer?

RECAP
Summarize the morning session what went well and what didn’t. Explain the value and importance of using the knowledge of the bodytypes and matsching the right fit in an advice.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it through the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Start with these reflections the next morning.


TIPS
Don’t try to do more then one role play, there should be enough time left to discuss everything.  


FOLLOW UP
Listen en look if the questions are beeing used if not help the Ambassadors in the conversation to find out the needs of the customer. Give examples, tips and comliments. 


SESSION #5 (testing knowledge)

GOAL
This session is ment for the Ambassadors to practice all the skills practiced in the days before. They need to practice a fast way to switch in a conversation and to rapidly interact with customers.


HOW
Sit in a circle. Start with asking a question, the person next to you should awnser. Then the person next to them is asking a new question to the person next to them and so on. This way a conversation is started in the circle. Go around a few times. Let the  ambassadors summerize the most important things from this session.


DO
Read all the steps and give a short introduction to the team and explain the goals.

  • Sit in a circle and start with the questions. Finish after going around a few times.
  • Round up and let a Ambassador summerize the morning session.

RECAP
Summarize the morning session what went well and what didn’t. Explain the value and importance of using terminology within the team and to the customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated?


TIPS
Advanced: only ask questions. Refresh: set a timer


FOLLOW UP
Listen en look if the questions are beeing used if not help the Ambassadors in the conversation to find out the needs of the customer. Give examples, tips and comliments. 


Communication

GOAL
Communication is key. Communication skills are very valuble on the shop floor. Not only between you and your co-Ambassadors but also to share information in a fluid and engaging way with the customer. This is an excersis where these skills are practiced.


HOW
Divide the Ambassadors into groups of two. Let all the couples sit on the ground with their backs touching each other. Hand out drawing paper to one half of the Ambassadors. The goal is to describe the drawing, they will make, as detailed as possible, so that the other stylists can duplicate it.


DO
Read all the steps and collect what you need.

  • Give a short introduction to the team and explain the goals.
    Make pairs. And let them sit down on the floor. (Only one Ambassador per group is allowed to make and look at the drawing)
  • Let the Ambassador describe the drawing in as much detail as possible while the other listens carefully and draws what they hear. They can not ask questions.
  • Compare the drawing with the original picture  discuss the differences

RECAP
Summarise the session and give pointer about where communication on the shopfloor or in the team could go more fluently.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
It it seasier to make geometrical forms and shapes. Explain the drawing to the other Ambassador in very specific terms. Give erveyone the same drawing to describe let the Ambassadors decribe items from the collections.


FOLLOW UP
Always keep in mind and remember the team that clear communications in whatever field is key. 


 

Cash desk register

GOAL
The goal of the exercise is to dare to say and do more for the customer when he/she is at the cash desk register to make a purchase. It will also help to understand the importance and the way of finishing the purchase in the right way.
Every ambassador should be able to share advice how to take care of the purchased clothes. Every ambassador should take the initiative to share their knowledge with the customer and have an open attitude. You should feel responsible for the customer until this person leaves this store.


HOW
Think of a case study, Bring pens and paper for the ambassadors to write down their observations. Let every ambassador help a customer at the cash desk.


DO
Read all the steps and prepare yourself. Print the CHECKLIST CASH REGISTER and give this to the ambassadors to make notes. Give a short introduction to the team and explain the goal.

  • Let the ambassadors do an case study at the cash desk. And let the other ambassadors make notes.
  • Ask the ambassadors to give their keynotes and summarize. What can go better and what would they do different.
  • Share thoughts and and share knowledge so every ambassador can learn from the experience.

RECAP
Let the ambassadors summarize the morning session.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?Explain the importance of a good transaction at the cash desk. Talk about how to witch way its best to stand and to keep making eye contact and conversation.

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
Take the time to discuss one role play. That is more important then to fit more role-plays into one session.


FOLLOW UP
Listen to your ambassadors  when they are helping at the cash desk. Give tips and advise when needed. and tell your ambassadors to take initiative, and keep the conversation going at the cash desk


Product groups

basic level 
WEEKGOALS 

The goal of these sessions is for the ambassador to learn the basic terminology of all the product groups of the men and/or woman collections.

  • At the end of the week all the ambassadors will know the product groups of the menswear collection (tops and bottoms) in the right terminology
  • At the end of the week al the ambassadors will use the right terminology for the product group of the menswear collection in the communication with the customer.
  • At the end of the week the ambassadors are able to use different characteristics of the product groups in their personal advice to show their expertise.

NOTE: this morning session can off course also be used for the women’s collection. 


SESSION #1 (checking knowledge)

GOAL
The first step in classifying garments is using the correct product name. We use terminology to describe our garments. This session is about practicing the use of product group terminology. This knowledge helps the communication with the team, and it also improves service and shows knowledge to customers.


HOW
This exercise takes place on the shop floor. The ambassadors will receive a stack of cards. Each card represents a product group (chino, skirt, granddad, shirt etc.). The ambassadors will have 2 minutes to find matching garments to the cards. Afterwards the ambassadorss present the garments to the group.


DO
Read all the steps and get what you need. Prepare the cards by writing down al the group names. Look at the document PRODUCTGROUPS MEN/WOMAN and check if all product groups are included. Know the product groups by forehand.

  • Give a short introduction to the team and explain the goals.
  • Every ambassadors should have one card so they can look for the item witch matches.
  • Then evaluate the items the team members brought to you.

RECAP
Summarize the morning session what went well and what didn’t. Explain the value and importance of using terminology within the team and to the customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
practical: divide the team in groups
experienced: add more characteristics
refresh: change the description on the cards. 


FOLLOW UP
Help each other use the right terminology during the day when describe a garment. Give tips and compliments. 



SESSION #2 (giving information)

GOAL
Try to repeat the steps taken in the last morning session and to start the day with a summery of what happened in the last session. Yesterday’s sessions was about practicing the use of product group terminology. Today will be explained why the garment belongs to that specific product group looking at certain characteristics.


HOW
The Captain will have prepaid a number of garments of the womanswear collection on the shop floor. He/she will tell why and how each garment is named a specific way because of a number of characteristics. (chino>welt pockets, side pockets polo > pique short sleeve, color, etc.) This session is pure info.

DO
Read all the steps and get the items you need. Prepare the information by forehand and prepare for questions. Look at the document PRODUCTGROUPS MEN / WOMAN. Only treat half of the product groups today. And the other half the next day. So there is enough room for questions and recap.

  • Give a short introduction to the team and explain the goals.
  • Then evaluate the items.
  • Answer all the questions of the ambassadors.

RECAP
Summarize the morning session what went well and what didn’t. Explain the value and importance of using terminology within the team and to the customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better?


TIPS
Practical:  use one peace of every product group. Don’t go to far in detail stay on the basic characteristics. Let everybody make notes.
Advanced: add more characteristics
Refresh: ask only questions in stead of giving info


FOLLOW UP
Tell everybody to use the characteristics/ terms of the garment in a personal advice conversation. 



SESSION #3 ( giving information)

GOAL
This is a follow up and extension of yesterday’s session. Summarize and repeat how it went yesterday. The goal is that at the end of the week the ambassadors are able to use different characteristics of the product groups in their personal advice to show their expertise.


HOW
The Captain will have prepaid a number of garments of the womanswear collection on the shop floor. He/she will tell why and how each garment is names a specific way because of an number of characteristics on the garment. (chino>welt pockets, side pockets polo > pique short sleeve, color, etc.) This session is pure info.


DO
Read all the steps and get the items you need. Prepare the information Read all the steps and get the items you need. Prepare the information by forehand and prepare for questions. Look at the document PRODUCTGROUPS MEN / WOMAN. Treat the other half of the product groups today.

  • Give a short introduction to the team and explain the goals.
  • Then evaluate the items.
  • Answer all the questions of the ambassadors

RECAP
Summarise the morning session what went well and what didn’t. Explain the value and importance of using terminology within the team and to the customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Start with these reflections the next morning.


TIPS
Practical:  use one peace of every product group. Don’t go to far in detail stay on the basic characteristics. Let everybody make notes.
Advanced: add more characteristics
Refresh: ask only questions in stead of giving info


FOLLOW UP
Let everybody use the characteristics of the garments. Let them explain it to the customers.
Give tips and compliments.



SESSION #4  (testing knowledge )

GOAL
Today’s session is about taking the info of the last sessions and check if the consultants have understood the general information. You are testing if the knowledge had come across so that at the end of the week all the ambassadors will know and use the product groups of the womenswear collection (tops and bottoms) in the right terminology.


HOW
Each consultant will grap an item. Stand in a circle. Start with one item. Let it pass the group everyone should be able to say something about the item at each turn. When that item is done take the next one. (don’t only say the product name, think about earlier sessions and the extended information given in those sessions)


DO
Read all the steps and get the items you need. Prepare the information by forehand and prepare for questions. Look at the document PRODUCTGROUPS MEN / WOMAN and check if all product groups are included. Know the product groups by forehand.

  • Give a short introduction to the team and explain the goals.
  • Then evaluate the items.
  • Answer all the questions of the ambassadors

RECAP
Summarise the morning session what went well and what didn’t. Explain the value and importance of using terminology within the team and to the customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it through the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Start with these reflections the next morning.


TIPS
practical:  use one peace of every
Product group. Let the ambassadors grap items they find hard to describe.
Advanced: add more characteristics and time it to add pressure. 


FOLLOW UP
Let everybody use the characteristics of the garments. Let them explain it to the customers. 



SESSION #5 (testing knowledge)

GOAL
The first step in classifying garments is using the correct product name. We use terminology to describe our garments. Yesterday’s sessions was about practicing the use of product group terminology. Today will be explained why the garment belongs to that specific product group looking at certain characteristics.


HOW
Each ambassador should grap an item and explain what ever they know about the item. Let them first tell their story. And after ask for input of the other ambassador and if needed add the info not told about the item afterwards. The ambassadors should be able to tell at least most of the info themselves. Tell them by forehand to read the document PRODUCTGROUPS MEN / WOMAN.


DO
Read all the steps and get the items you need. Know the product groups by forehand.

  • Give a short introduction to the team and explain the goals.
  • Then evaluate the items.
  • Answer all the questions of the Ambassadors

RECAP
Summarise the morning session what went well and what didn’t. Explain the value and importance of using terminology within the team and to the customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated?


TIPS
Practical: Try to include al product groups. Try to get the whole story together with the ambassadors.  Let the ambassador get items they find hard to describe.
Advanced: add more characteristics and items. Ask only questions instead of giving info.


FOLLOW UP
If needed tell them to read the document PRODUCTGROUPS MEN /WOMAN again. 



SESSION #6 (30 min session )

GOAL
Today’s session is about taking all the info giving in the last week and bringing it all together. Repeat the week goals to the team and make your expectations clear in the recap you will find out together if you have managed to check the boxes. (Check page 1)


HOW
Make teams of two. Let every team make a set. Tell them that the set need to be presented to the rest of the team using only terminology and characteristics like they would do in advising a customer.


DO
Read all the steps. Prepare the information by forehand and prepare for questions. Know the product groups and characteristics by forehand.

  • Give a short introduction to the team and explain the goals.
  • Let them make sets and prepare the presentation.
  • Let the team take turns in presenting their set and let them answer questions form other team members. If needed fill in the gaps.
  • Answer all the questions of the ambassadors

RECAP
Summarise the morning session what went well and what didn’t.  Look if you have managed to reach the goals and what should be adapted or still worked on?

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated?


TIPS
Practical:  Try not to tell to much but let the ambassadors tell everything and by asking questions to the team get a full story. If the team is to big, make bigger groups. 


FOLLOW UP
If ambassadors need more help let them read the document PRODUCTGROUPS MEN / WOMAN. Practice on the shop floor always use the right terminology when describing an article. Repeat sessions if needed.

Fabrics

basic level 
WEEKGOALS 

WEEKGOALS
The goal for this week is to learn the basic knowledge of the fabrics and it’s characteristics.
I advise to repeat this session for several weeks so all the fabrics are analysed. Also look into the harder fabrics. Because we are an innovative, techniqal brand we have fabrics that are harder to understand than more populair fabrics. Nonetheless is the knowledge just as imporantant.
This session is written for basic fabrics but can also be used for the more technical fabcris. Also look at the day-to-day session about techniques to treat this fabrics with the team. 

  • At the end of the week all the Ambassadors will know the basic and poplulair fabrics such as, cotton, vicose, polyster, wool etc
  • The Ambassadors will know the caracteristics of these fabrics
  • The Ambassadors know the wash symbols and know how to wash the basic fabrics and how to advice this to the customer.ADVANCED:
  • At the end of the week all the Ambassadors will know the more exclusive fabrics and the way they are made
  • The Ambassadors will know the caracteristics of these fabrics.
  • The Ambassadors know the wash symbols and know how to wash the basic fabricsand how to advice this to the customer.


SESSION #1 (checking knowledge)

GOAL
Starting with checking knowledge to see if the Ambassadors know the difference between the basic fabrics.


HOW
Print out the cards. Divide the cards between the Ambassadors. Explain that they need to find the right fabric with the right card.


DO
Read all the steps and collect what you need. be prepared for questions and knwo the fabris by forehand. Read the document FABRICS ENCECLOPEDIA.

  • Give a short introduction to the team and explain the goals.
  • Give the Ambassadors the cards.
  • Give them a few minutes to search for the right fabrics.
  • Let them explain why they have grabbed this fabric. Give feedback and corrections were needed.

RECAP
Summarize the morning session what went well and what didn’t. Explain the value of the fabric knowledge. How it can give a better service and advice to customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
Advanced: put fabric names on the cards which are harder to find
Refresh: Place a description on the cards in stead of the name. 


FOLLOW UP
Repeat the fabric on the shop floor. And lisen if the Ambassadors use their knowledge in the sales/ advice/ register conversations 



SESSION #2 (giving information)

GOAL
This session is to give information to the Ambassadors about the basic fabrics to give them more knowledge that gives a good fundament for several skill like giving advice, taking initiative and being more confident on the shopfloor.


HOW
Take a few items from the shopfloor that have a differnt fabric wich are common in the collection. Prepare a short summery of these fabrics and about hwo they are made. Use the document FABRICS ENCECLOPIDIA for this. Leave room for questions.

DO
Read all the steps and get the items you need.

  • Give a short introduction to the team and explain the goals.
  • Lay down the items/ fabrics before the Ambassadors and take them true the specifics. Go through them slowly.
  • Answer all the questions of the ambassadors

RECAP
Summarize the morning session what went well and what didn’t. Explain the value of the fabric knowledge. How it can give a better service and advice to customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Start with these reflections the next morning.


TIPS
advanced: only ask questions repeat this session until all (the basic) fabrics in the collections have passed by. 


FOLLOW UP
Repeat this session on quit moments.



SESSION #3 ( giving information)

GOAL
The main goal of this exercise if to learn about the differnetn fabrics and their characteristics. Every Ambassador should know the main fabrics we use in the collections and their specifics.


HOW
Hand out the morning session the day before. You have discussed a few items. Now the Ambassadors who are in today will prpare the session by looking up the characteristics of these items. Let them present it to the group.


DO
Read all the steps and get the items you need. Prepare the Ambassadors in time for this moringsession. Know al the characteistics yourself and make sure you are prepared for questions and feedback.

  • Give a short introduction to the team and explain the goals.
  • Let the Ambassadors present their findings.
  • Give feedback and fill in the gaps.

RECAP
Round it of with a summery. Explain the importnace of fabric knowledge and why the focus within the knowledge of our brand is focused on knowlegde of these subjects.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Start with these reflections the next morning.


TIPS
Let the ambassadors take notes. 


FOLLOW UP
Repeat the fabric on the shop floor. And lisen if the Ambassadors use their knowledge in the sales/ advice/ register conversations 



SESSION #4 ( giving information)

GOAL
The goal of this is to learn about differnt fabrics and to recongize the fabrics  by the carahteristics which is by touch as well.


HOW
Collect 5 cardboard boxed, Make a whole in the top of every box which are big enough for a hand to fit in. Put a differnt fabric in every box. Gave the ambassadors pen and paper make them guess what fabric is in the boxes write them down and then evalutate.


DO
Read all the steps and get the things that you need. Explain why you are doing this morning session.

  • Give you team 3 minutes to feel all the fabrics.
  • Every Ambassador should feel all the fabrics in the different boxes and write down which fabric they think it is. (offcourse without looking in the boxes)
  • Then discuss all the answers and the determine the winner. The one who names the most names correct wins.

RECAP
Recap the session. All the different fabrics and their characteristics that have been used and have been learned.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it through the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Start with these reflections the next morning.


TIPS
Refresh: Use differnt fabrics.
Advanced: use more boxes with different fabrics. Or place the same fabric in some boxes to see it they feel the difference.


FOLLOW UP
Talking to the customers about fabric creates a professional vibe, it gains trust and increasses oppurtunities for sales
Practice amongst each other, choose an item and talk about the fabric. 



SESSION #5 (testing knowledge)

GOAL
A important part about fabrics is to know about their care advice. This session is focused to learn the care advice for the (basic) fabrics.


HOW
Print the cards from the document WASH SYMBOLS and cut them out. Make combinations with the cards and make the Ambassadors match the right items and fabrics with the wash symbols.


DO
Read all the steps and get what you need. Give a short introduction to the team and explain the goals.

  • Present the first combination before the team. Then let them each grap an item to match the wash symbols.
  • Make the Ambassadors explain why they grabbed this item.
  • If there is time make another around.

RECAP
Give feedback and fill in the gaps. Summarize the morning session what went well and what didn’t. Explain the imporantce of giving the right care advice to the customer and show knowlegde in the coversation with the customer.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated?


TIPS
Try to include all the fabrics. If the group is very big, make small pairs. Advanced: cut of the care advices in the document. 

FOLLOW UP
Discuss how understanding washing instructions is an omportant part of advising the customer. Also discuss the differnt ways to include this in the conversation with the customer as last addition to advising an outfit. washing instructions can also be part of making suggestions for alternatives. 



SESSION #6 (30 min session )

GOAL
Today’s session is about taking all the info giving in the last week and bringing it all together. Repeat the week goals to the team and make your expectations clear. In the recap you will find out together if you have managed to check the boxes. (Check page 1)


HOW
The group is devided into pairs. Give the team different cards you have made with types of people were they have to make a set for. They have to look at fabric,fit and overall look. When the sets are made, the team will name alle the items in the right terms but also in the right, characteristicsof the fabric and give a care advice. how does this combination fit this person and his occupation, occasion..etc?


DO
Read all the steps. Prepare the information by forehand and prepare for questions. Know all the fits and characteristics by forehand.

  • Give a short introduction to the team and explain the expectations.
  • Let them make sets and prepare the presentation.
  • Let the team take turns in presenting their set and let them answer questions form other team members. If needed fill in the gaps.
  • Answer all the questions of the ambassadors

RECAP
Summarize the morning session what went well and what didn’t. Look if you have managed to reach the goals and what should be adapted or still worked on?

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated?


TIPS
practical: Try not to tell to much but let the ambassador tell everything and by asking questions to the team get a full story.
If the team is to big, make bigger groups. 


FOLLOW UP
if ambassadors need more help let them read the document FABRICS ENCECLOPEDIA and the TECHNIQUES practice on the shopfloor give right care adcvie based on the fabric and show your professional knowledge about our special innovative fabrics.