Training categories Archives: Weeksessions

Brand knowledge

Session #1
giving information

GOAL
Knowing the history and brand values is very important for your knowledge as a ambassador This is what’s translated into the collections and is what is important to be able to link to certain ways of translating products to the customer.
This is a 2 day session. 


HOW 
Check out the document BRAND KNOWLEDGE. This is a good source of inspiration containing images and stories that tell you in short the key knowledge of North Sails what every ambassador should know. Tell the story and show the photo’s to inspire them. Read all the steps and collect/print what you need. Look at the document BRAND KNOWLEDGE.


DO

  • Give a short introduction to the team and explain the goals.
  • Tell them the North Sails story and inspire them with the photo’s to give a clearer picture.

RECAP
Summarise the morning session.Explain the value and importance of using brand knowledge within the team and to the customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
Practical: Maybe pick a few garments to make your story complete.


FOLLOW UP
Advice: to read the document BRAND KNOWLEDGE. it’s important for new consumers but also to get better understanding of the collections. 



Session #2
checking information

GOAL                                                                                                  
Knowing the history and brand values is very important for your knowledge as a ambassador. This is what’s translated into the collections and is what is important to be able to link to certain ways of translating products to the customer.This is a 2-day session. 


HOW
Sit down all together and take turns into saying as much about North Sails as you all know. Write these words and sentences down. Then after your all done, summarize and make this into a complete story. This will be the story you will tell the customers about the brand. Leave it hanging around the cafeteria.


DO

  • Read all the steps and collect what you need. Look at the document BRAND KNOWLEDGE.
  • Give a short introduction to the team and explain the goals.
  • Then take turns in saying what knowledge you still know about North Sails as a brand.
  • Fill in the gaps where needed.

RECAP
Summarise the morning session. Explain the value and importance of using brand knowledge within the team and to the customers.

FOLLOW UP
What are the key pointers for using it on the shop floor and how to integrate it trough the day?

ADJUST
What went well and what could go better? Did the team get it or should things be repeated? Also start with these reflections the next morning.


TIPS
Advanced: With a new team member, let the ambassadors tell the team member everything from scratch. 


FOLLOW UP
Advice to read the document BRAND KNOWLEDGE. It’s important for new consumers but also to get better understanding  of the collections. 


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